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Intelligent platform options take communication to a new level

Insurers have multiple tools at their disposal to help them actively engage with policyholders, agents, vendors and claims teams.

By Andy Yohn | January 27, 2023 at 12:26 AM
Time becomes a precious commodity following a loss occurrence. The policyholder, insurer’s first notice of loss reps, agents, adjusters, and repair firms must communicate and exchange accurate, clear information and data. Time becomes a precious commodity following a loss occurrence. The policyholder, insurer’s first notice of loss reps, agents, adjusters, and repair firms must communicate and exchange accurate, clear information and data. (Photo: terovesalainen/Adobe Stock)

The insurer’s handling of a claim can often turn into the moment of truth for the policyholder — prompting the policyholder to stay with the insurer or seek out competing offerings. The absence of a quality claims experience is the surest way to drive the policyholder to a competitor.

A low-friction engagement between the policyholder and the insurer that is underpinned by timely, transparent, and clear communications can facilitate future renewals. In providing this level of service, insurers can ensure insureds receive the personalization that will make them loyal customers for years to come.

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